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課
程
概
述 |
介紹家具產銷體系從原始概念、產品發展以迄賣到最後消費者手中所涉及之種種。課程內容包括行銷研究、產品開發、標價計畫、配銷、廣告促銷以及行銷計畫等。
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課
程
概
述
(英) |
An
introduction to furniture production and marketing
systems. Emphasis is on the role of marketing
in a managerial context. Areas studied include:
Product development, marketing research and information
systems, pricing, adverising, promotion, distribution
and inventory management. |
課 程 架 構
