|
|
課
程
概
述 |
行銷是由物品的流通及製造者對消費者或使用者所提供之服務等商業活動所構成的。包括產品、產銷地點、通路及價格等四個主要原理。行銷研究是幫助經營者去發展及研究市場並研擬更好之行銷計劃，包括四種主要活動：研究計劃、收集情報、分析及發表。
|
課
程
概
述
(英) |
This course aims to provide the student with knowledge
of marketing, including product strategy, physical
distribution, channel and pricing. Case study and
discuss through activities (planning, investigation,
analysis and presentation) that carry out strategic
marketing are employed from time to time. |
課 程 架 構
